At livingHR, we truly believe business wins are powered by people wins.

The key to people wins is developing a culture that is true to your people and purpose. So how can HR help build that company culture?

“Our role is to advocate for a culture that's built for the people within it.” Says Keri Higgins-Bigelow, livingHR CEO

For HR to build and then support a company culture, HR truly has to “translate and advocate” what that means for the business operations and the people potential.

Get more insights on company culture from Keri and her fellow Forbes Human Resource Council members here.